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XDQ Playbooks

Learn it, practise it, then do it every week

290 copy ready templates across 7 deep playbooks, each linked to a free Academy course and a weekly practice routine. For sellers, recruiters, job seekers, agencies and resellers.

Sales development Recruiting and HR Getting hired Agency growth Reselling software

How the system works

Three steps, one track at a time

1Learn the skillTake the free Academy course for your track. Short lessons, three quiz questions each, no sign up.

2Use the playbookOpen the playbook, copy the templates you need and make them your own. Each one says when to use it and why it works.

3Practise every weekFollow the weekly routine for your track and track your own numbers. Change one thing at a time.

Track · Sales development

Sales development

For SDRs, BDRs, inside sales and founders who sell.

Step 1Learn the skillSales Development Representative Course: Get Hired as an SDR or BDA6 lessons Inside Sales for the US Market From India: A Career Course6 lessons B2B Sales for IT Services: From Cold Call to Signed Deal8 lessons

Step 2Use the playbooks60 LinkedIn sales messages60 templates 45 cold email templates45 templates

Step 3Practise every week

Research 10 prospects with the three minute routine
Send 10 researched LinkedIn notes and 10 first emails
Follow up on last week's sequence with something new
Log invites, replies and meetings in your sheet
Rewrite your weakest opener and test it next week

Track · Recruiting and HR

Recruiting and HR

For recruiters, HR teams and founders who hire.

Step 1Learn the skillHR Recruiter Course: Start a Career in Talent Acquisition6 lessons

Step 2Use the playbooks40 recruiter outreach messages40 templates

Step 3Practise every week

Write the three line pitch for each open role
Build and save one Boolean string per role
Send 15 personalised first messages
Close the loop with every candidate you will not progress
Post one specific hiring post from the hiring manager

Track · Getting hired

Getting hired

For freshers and career switchers going into sales, HR or customer success.

Step 1Learn the skillSales Development Representative Course: Get Hired as an SDR or BDA6 lessons HR Recruiter Course: Start a Career in Talent Acquisition6 lessons Customer Success Career Course: Onboarding, Retention and Renewals6 lessons

Step 2Use the playbooks30 job seeker messages30 templates

Step 3Practise every week

Finish one lesson of a free career course each day
Make one proof of work for a target company
Message five hiring managers with your proof
Ask two people in the role for advice
Send thank you notes within 24 hours of every interview

Track · Agency growth

Agency growth

For software, AI, web and marketing agencies.

Step 1Learn the skillWhite Label Development for Agencies by Country: US, UK, UAE, Australia, Canada and Singapore6 lessons LinkedIn Growth Course: Profile, Content, Company Page, Outreach and Hiring Reach6 lessons Grow a Shopify Brand: D2C Growth Course for Founders and Agencies6 lessons White-Label App Development: Selling Builds You Do Not Code6 lessons AI Search Visibility for Agencies: Sell It, Deliver It, Report It6 lessons

Step 2Use the playbooksAgency LinkedIn growth system50 templates Reach beyond LinkedIn25 templates

Step 3Practise every week

Publish one proof, one teardown and one lesson post
Comment on 15 posts from prospects and peers
Message everyone in your niche who engaged this week
Reach out to two partner agencies
Update Google Business Profile and ask one client for a review

Track · Reselling software

Reselling software

For people building a software reselling business.

Step 1Learn the skillStarting a Reseller Business for AI Agents and Software6 lessons Partner Sales Playbook: Deal Registration, Discovery and Closing6 lessons WhatsApp Business Course: Catalog, Opt In, Broadcasts, Templates and Sales Chats6 lessons

Step 2Use the playbooks40 reseller sales scripts40 templates Reach beyond LinkedIn25 templates

Step 3Practise every week

Plan 20 new conversations and three demos
Make calls and visits in the mornings
Run demos with the three question opening
Check in with every new customer this week
Ask one happy customer for a referral

All playbooks

7 playbooks, 290 templates

Playbook · Sales development60 LinkedIn Sales Messages That Earn Replies, With the Cadence to Send ThemConnection notes, first messages, trigger openers, follow ups, objection replies and breakup notes for SDRs, founders and agency sellers. Each one comes with when to use it and why it works.60 templates · 28 min readOpen the playbook →Playbook · Sales development45 Cold Email Templates for SDRs, Plus the Deliverability Setup That Keeps Them Out of SpamFirst emails by angle, follow ups, objection replies, event invites, re-engagement and referral emails, with a plain English guide to domains, authentication and sending volume.45 templates · 26 min readOpen the playbook →Playbook · Recruiting and HR40 Recruiter Messages for LinkedIn and Naukri: Sourcing, Follow Ups, Rejections and OffersMessages for passive candidates, applicants, referrals, interview scheduling, kind rejections and pre joining, with Boolean search basics and a simple sourcing routine for HR and talent teams.40 templates · 24 min readOpen the playbook →Playbook · Getting hired30 LinkedIn Messages to Get Hired in Sales, HR or Customer Success, Plus a 30 Day Job Search SystemMessages to hiring managers and recruiters, referral asks, thank you notes and offer replies, with a profile checklist, a proof of work method and a daily routine for freshers and career switchers.30 templates · 22 min readOpen the playbook →Playbook · Agency growthThe Agency LinkedIn Growth System: Positioning, a Weekly Content Engine, 10 Post Hooks and 40 Outreach MessagesFor software, AI and digital agencies. How to pick a niche, set up founder and team profiles, publish three posts a week, use hiring posts for reach, and start conversations with 40 messages for clients and partners.50 templates · 27 min readOpen the playbook →Playbook · Reselling software40 Sales Scripts for Software Resellers: Calls, WhatsApp, Demos, Objections and RenewalsFor people reselling software to small and mid sized businesses in India. Call openers, WhatsApp messages for warm leads, demo and no show scripts, objection replies, closing, onboarding and renewal scripts.40 templates · 25 min readOpen the playbook →Playbook · Agency growthReach Beyond LinkedIn: A Channel by Channel Growth Plan for Agencies and ResellersGoogle Business Profile, WhatsApp Business, YouTube, Instagram, communities, directories, job platforms, partnerships, events, email and AI search. What each channel is good for, how to start, and 25 ready posts and captions.25 templates · 24 min readOpen the playbook →

Questions

Playbook FAQ

Are the playbooks free?

Yes. Every playbook and Academy course is free to read and use, with no sign up.

Do the templates guarantee replies?

No template can guarantee replies. Results depend on your list, market and profile. The playbooks show you how to measure your own numbers and improve them.

Can I use these templates with automation tools?

LinkedIn and WhatsApp have rules against automated or unsolicited messaging. The templates are meant to be personalised and sent by a person.

Who writes the playbooks?

XDQ Editors, from the team that builds XDQ Labs products and runs our own sales and hiring.

Next step

Want a playbook for your own team? Talk to XDQ Labs.

Send the workflow. Our sales experts reply with a scope and a custom quotation within two working days, or a straight answer that it isn't a fit.

Secure by default · find → fix → verify · authorised scope only

Send a brief →enquiry@xdqlabs.com