Free course · For brands and smbs

Grow a Shopify Brand: D2C Growth Course for Founders and Agencies

Store foundations, product pages, Shopify SEO, COD and returns, retention flows and a weekly growth review.

Beginner6 lessons3 hoursQuizzes and exercisesNo sign up
Start lesson 1 →
What you will learn

Outcomes

01

Set up store foundations that build trust with first time buyers

02

Rewrite a product page so it answers buyer questions

03

Improve Shopify SEO for collections, products and content

04

Reduce cash on delivery returns and failed deliveries

05

Plan welcome, cart, post purchase and win back flows with consent

06

Run a weekly growth review using a few clear numbers

Before you start
  • A Shopify store or access to a client's store
  • Basic familiarity with the Shopify admin
Syllabus

6 lessons

Each lesson ends with key takeaways, a practical exercise and a three question quiz.

01How to Set Up a Shopify Store That SellsThe foundations that make a first time visitor trust a brand they have never heard of.25 min02Shopify Product Page Optimization: Turn Visitors Into BuyersWhat a product page must answer before a shopper clicks Add to cart.25 min03Shopify SEO Guide for D2C BrandsGet collections, products and content found in search without tricks.25 min04How to Reduce COD Returns and RTO on Shopify in IndiaCut failed deliveries and returns to origin without losing honest cash on delivery buyers.25 min05Shopify Retention Flows: Email, SMS and WhatsApp That Customers WantWelcome, abandoned cart, post purchase and win back flows built on consent.25 min06Shopify Analytics: The Weekly Growth Review for D2C BrandsA short set of numbers and a routine that tells you what to fix next.20 min
Sources

Where the facts come from

Checked against official documentation and primary sources. Tools change quickly, so always confirm against the current docs.

  1. Rich Results Test Google, 2026
  2. WhatsApp Business Messaging Policy WhatsApp, 2026
Questions

About this course

Is this course free?

Yes. All 6 lessons of Grow a Shopify Brand: D2C Growth Course for Founders and Agencies are free to read on xdqlabs.com, with no sign up.

Who is this course for?

It is written for brands and smbs at beginner level. Prerequisites: A Shopify store or access to a client's store; Basic familiarity with the Shopify admin.

How long does it take?

About 3 hours across 6 lessons. Each lesson has key takeaways, a practical exercise and a short quiz.

Can XDQ Labs train my team or build this for us?

Yes. XDQ Labs runs team workshops and delivers software, AI agent and compliance projects for companies in India, the US, the UK and the Gulf. Write to enquiry@xdqlabs.com.

XDQ Partner Network

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Free playbooks

Put it into practice

Copy ready templates with when to use each one and why it works.

Playbook · Agency growthReach Beyond LinkedIn: A Channel by Channel Growth Plan for Agencies and ResellersGoogle Business Profile, WhatsApp Business, YouTube, Instagram, communities, directories, job platforms, partnerships, events, email and AI search. What each channel is good for, how to start, and 25 ready posts and captions.25 templates · 24 min readOpen the playbook →Playbook · Agency growthThe Agency LinkedIn Growth System: Positioning, a Weekly Content Engine, 10 Post Hooks and 40 Outreach MessagesFor software, AI and digital agencies. How to pick a niche, set up founder and team profiles, publish three posts a week, use hiring posts for reach, and start conversations with 40 messages for clients and partners.50 templates · 27 min readOpen the playbook →Playbook · Sales development45 Cold Email Templates for SDRs, Plus the Deliverability Setup That Keeps Them Out of SpamFirst emails by angle, follow ups, objection replies, event invites, re-engagement and referral emails, with a plain English guide to domains, authentication and sending volume.45 templates · 26 min readOpen the playbook →
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Working with a white label partner from your country

Time zones, contracts, currency and the data protection law your clients will ask about, one free lesson per country.

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