How to Grow a LinkedIn Company Page
Use the page for proof, team stories and jobs, and let people carry it further.
What the page is for
People follow people more readily than logos, so personal profiles usually reach further for ideas and conversations. The company page still matters. It is where buyers check that you are real, where job seekers look before applying, and where your case studies, team news and openings live. Keep it complete: a clear tagline, an About section written for buyers, the website, location and industry, and a cover image that states what you do.
What to post on the page
Post proof and people. Case studies, client launches (with permission), product updates, team milestones, events and job openings work well. Repost or reshare strong posts from founders and team members with a line of context. Aim for a steady rhythm, such as two or three posts a week, rather than bursts.
Employees are your reach
Encourage team members to list the company correctly in their Experience so the page shows real people. When the page posts something useful, ask the team to share it with their own comment. Never force anyone. Give them easy material, such as a project they worked on, and thank them publicly. A team of ten people sharing occasionally will usually reach more of the right people than the page alone.
Newsletters and events
LinkedIn lets pages and members publish newsletters that subscribers are notified about, and host events. A monthly newsletter with one deep, useful piece builds a subscriber base you can reach repeatedly. A short online event on a narrow topic gives followers a reason to show up and gives you a list of interested attendees to follow up with personally.
- Use the company page for proof, people and jobs
- Post steadily, two or three times a week
- Make it easy for employees to share
- Use newsletters and events for repeat reach
Audit your company page: tagline, About, cover image and the last ten posts. Plan one case study post and one team post for next week, and ask two colleagues to share them.
Check your understanding
1. Why do personal profiles often reach further than company pages?
2. What works well on a company page?
3. How should you involve employees?
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Templates from our playbooks
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