LinkedIn Content Strategy for B2B: What to Post Every Week
A simple weekly content habit built on proof, ideas and personality.
Three post types on rotation
Consistency matters more than volume. Three useful posts a week is enough for most founders and sellers. Rotate three types. Proof posts show work and results: a project story, a before and after, a client quote. Idea posts share how you think: a lesson, a mistake, a framework, a teardown. Personal posts show who you are: why you started, what your team is like, what you are learning. Together they build trust in your skill, your thinking and you.
Hooks and structure
LinkedIn shows the first lines of a post and hides the rest behind 'see more'. The opening line decides whether anyone reads on. Use a specific, concrete first line: a surprising result, a clear opinion, a question your audience asks, or the start of a story. Then use short paragraphs with white space, one idea per post, and end with a question or a clear takeaway.
- Story: 'A clinic owner called us at 11 pm about missed bookings.'
- Opinion: 'Most small businesses do not need an app. They need a better booking page.'
- Lesson: 'We lost a project because of one line in our proposal.'
- List: 'Five questions to ask before you hire an agency.'
Formats
Text posts are fast to write and work well for stories and opinions. Document or carousel posts suit step by step guides and checklists. Short videos suit demos and behind the scenes. Images suit before and after work. LinkedIn newsletters suit a deeper monthly piece that subscribers get notified about. Pick two formats you can sustain rather than trying all of them.
Comments are content
Spend 15 minutes a day writing thoughtful comments on posts from people you want to reach and from respected voices in your field. A good comment adds an example, a question or a respectful counterpoint. Comments put your name in front of new audiences and often start conversations that lead to business.
- Post three times a week, rotating proof, ideas and personal stories
- Make the first line specific
- Choose two formats you can keep up
- Comment daily on posts that matter to your audience
Plan next week's three posts: one proof, one idea and one personal. Write the first line of each and schedule time each day for 15 minutes of commenting.
Check your understanding
1. Which three post types does the lesson recommend rotating?
2. Why is the first line important?
3. What makes a good comment?
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Templates from our playbooks
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