Set Up a WhatsApp Business Profile, Catalog, Quick Replies and Labels

Complete the profile

Customers check your profile before they trust you. Add your business name as it appears on your signage and invoices, a clear logo, a short description of what you do, your category, address if you have a location, business hours, email and website. Keep the description practical: what you sell, where you serve and how to order or book.

Build the catalog

The catalog lets customers browse products or services inside WhatsApp. Add your best sellers first, each with a clear photo, a name customers understand, a short description and the price or a starting price where that makes sense. Group items into collections such as 'Hair care', 'Gift sets' or 'Consultations'. Share a catalog item in chat instead of typing descriptions again and again.

Quick replies, greeting and away messages

Write quick replies for the questions you answer every day: prices, delivery areas, timings, how to pay, how to book. Set a greeting message for people who message you for the first time, telling them what you can help with and how fast you usually reply. Set an away message for outside business hours that says when you will reply and where to find urgent help if relevant.

• /price: current price list or catalog link
• /delivery: areas and timelines
• /pay: accepted payment methods
• /book: how to book and what to share

Labels keep chats organised

Use labels to mark each chat's stage: new enquiry, quoted, awaiting payment, order placed, delivered, follow up. Review labels every morning. This simple habit stops leads from being forgotten and shows you where most customers drop off.

Check your understanding

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