How to Run an AI Visibility Audit for a Client
A repeatable first-week audit that shows where a client stands across AI assistants.
Choose prompts like a buyer, not like an SEO
Start with 20 to 40 prompts written the way a buyer speaks. Mix discovery questions such as best clinic software in Pune, comparison questions such as Practo vs Clinicea, problem questions such as how do small clinics reduce no-shows, and brand questions such as is the client a good choice for dentists. Keep most prompts unbranded, because those show whether the assistant recommends your client when the buyer does not already know them.
Add the market. A buyer in Dubai and a buyer in Indore get different answers, so put the city or country in the prompt when it matters to the client.
Pick engines and competitors
Track the engines the client's buyers actually use. For most B2B and consumer clients that means ChatGPT, Gemini, Claude and Perplexity at minimum. Choose three to six real competitors the client loses deals to, not aspirational ones. Each answer is then scored for whether the client is named, at what position, with what sentiment, and whether the client's own site is cited as a source.
Read the gaps
The audit is valuable because of the gaps it shows, not the score. Look for questions where competitors are named and the client is not, engines where the client is weaker, sources that assistants cite often for the category, and descriptions of the client that are wrong or out of date. Each gap becomes a line in your plan: a page to write, a listing to claim, a comparison to publish, or a fact to correct.
- Missing from answers: write the answer page the assistant needs.
- Named but not cited: give assistants a page on the client's own site worth linking.
- Cited sources without the client: earn a listing or review on those sites.
- Wrong description: fix the client's own site first, then major profiles.
- Most audit prompts should be unbranded buyer questions.
- Score presence, position, sentiment and citations for each answer.
- Every gap should map to one concrete action.
Write 25 prompts for one client: 10 discovery, 5 comparison, 5 problem and 5 brand questions. Mark which ones include a city or country and explain why.
Check your understanding
1. Why should most audit prompts be unbranded?
2. A competitor is named but your client is not. What is the usual first action?
3. What does 'named but not cited' tell you?
From USD 49 or INR 2,999 a month. A person approves every step.