Channel Partner Follow-Ups: Keep Broker Leads and Payouts on Track
Run channel partner and broker relationships with clear lead tagging, regular updates and transparent brokerage tracking.
A broker brings a family for a site visit. Two weeks later the family books directly, and the sales team says the lead was already in the CRM. The broker disagrees, has no proof, and quietly starts sending clients to the competing project down the road.
Channel partners often bring a large share of bookings in Indian real estate, yet many developers manage them through WhatsApp groups and a spreadsheet. Partners do not know what happened to their leads, brokerage invoices wait for weeks, and the channel sales team spends more time resolving disputes than building relationships.
How long should a broker's lead registration stay valid?
There is no universal rule. Many developers set a fixed window from registration or site visit and state it in the partner agreement. Choose one, publish it, and apply it consistently so disputes are settled by the rule, not by seniority.
Do channel partners need to be RERA registered?
In many states real estate agents must register with the state RERA authority to facilitate sales. Requirements vary by state and change over time, so check with your legal or compliance team before onboarding partners.
When should brokerage be paid?
That depends on your agreement, commonly after agreement registration or a set payment milestone. Whatever you choose, write it down per booking and give partners visibility of where each payout stands.